Animal Rage XL Universal Nutrition

“Being a caffeine junkie, out of the gate I went with a double scoop in 5 oz of water. Loved the taste, but I liked the smell even better. As expected, I loved this new formula. It's tough to remember exactly, but I do think it's safe to say I've felt some increased response compared to the old formula. I can't account for any negative sides. No jitters, no palpitations and have not felt a crash following training. Bad ass product and I'm imagining the rest of my training sessions while using it are going to be much of the same.” -N. Motta, Syracuse, UT At Animal, “good enough” rarely cuts it.

We’ve built a reputation in a very fickle industry for steady improvement and a consistent desire to raise our game. Such a commitment to progress can take many forms, most obvious of which being product reformulation. With products that have such a devoted following, like the iconic Animal Pak, you are often given pause when considering a tweak or update. But for many reasons, the consistent pursuit of excellence is a factor directly linked to the product’s enduring legacy. In a similar way, changing Animal Rage was met with some trepidation.

Why would anyone consider tinkering with something so powerful and effective? Is this just another case of refusing to leave “good enough” alone? Actually, yes it is. At Animal, we don’t want to be good—we want to be the best. And, just like those diehard heavy hitters who use our products, we refuse to rest until we do everything we do better than the best. Animal Rage, in its original incarnation, was a fantastic product. Bold in its formulation. Unapologetic in its intent. A kick to the side of the head. A jolt of electricity. A catalyst for the most intense training. It was angry, potent, mean… It was aptly named. But it wasn’t perfect. And though we may never get there, it is for perfection that we strive. The biggest gripe? It tasted like shit. For the most part, we didn’t care…